Marketer In Chief: How Each President Sold the American Idea

Jason T Voiovich

Winner

  • Leadership - Think Differently

  • Marketing / Sales - General

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2021

"Marketer in Chief" is more than a collection of history lessons and instructive stories. I believe our current political environment is trapped. We can't seem to see beyond "right versus left" and "us versus them." This book helps people see the president in a new way – not a caricature, but a real person facing tough problems, and (more often than not) doing their best to address them. When we see people as individuals, we're less rigid. We are more open to listening. And we might even be willing to change.

Winner