Business - Big Ideas
Finalist
Book Title:Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change
Author:Gregg Feistman
Co-Authors:Heather LaMarre
Published:2025
How is your book helping others?
Raising Social Capital: Corporate Advocacy and Impact in a Time of Social Change combines expert interviews from industry insiders with data-driven insights from cutting-edge research, offering the keys to driving social impact and balancing risk with influence amidst uncertainty and rapidly changing conditions. Part strategy, part pragmatism and full of insights, the book provides a roadmap complete with a set of management tools for leaders, executives, and communications professionals navigating the perfect storm of political controversy, partisan media and social change facing today’s organizations and leaders. Raising Social Capital addresses topics including driving public engagement and building public trust; navigating controversy, political pushback and the partisan press; managing employee activism and workplace incivility; and balancing risk with influence while keeping an eye on the bottom line.