Results
Winner
Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together
Michele Bianchi
Many people care deeply about their work but struggle to explain what they stand for or invite others into it. When that happens, good intentions often stall. Writing from the Inside Out helps readers connect personal values with the way they communicate and lead.
The book walks through a process for identifying what vision, mission and values are, and then shaping those beliefs into stories that guide communication and lead to action. Drawing on the author’s experience working with nonprofits, businesses and advocacy campaigns, it shows how storytelling can help people bring others into the work they care about.
Readers learn practical ways to express what they stand for, frame ideas in ways that resonate with others and communicate with greater confidence. The book is designed as a working guide for people building organizations, leading initiatives or contributing to a cause they believe in. It helps readers turn their values into language that others understand and support.
Winner
The Invisible Asset: Authority Is the New Valuation The PR Framework That Builds Brand Equity, Drives Valuation, Attracts Capital, and Wins High-Stakes Moments
Tara Coomans
Marketing and PR executives can feel a brand's authority working, but putting numbers the C-suite responds to has been the hard part. That gap costs companies' real money when they need it most. Worse, when budgets tighten, campaigns without a number end up in the room where budgets die. But authority does show up on the bottom line, we just aren't using the right framework. The Invisible Asset addresses this gap and adds real numbers to the authority that PR creates for businesses of all sizes, from startup through IPO. The Brand Authority Framework tells you what you're actually measuring, turns it into a defensible number you can carry into a budget conversation.
Winner
Sustainability Storytelling: Communicate Trust, Brand Value and Better Business
Mike Hower
Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward.
Sustainability Storytelling is a practical guide for mid- to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust.
Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities.