Winner
Book Title:The Invisible Asset: Authority Is the New Valuation The PR Framework That Builds Brand Equity, Drives Valuation, Attracts Capital, and Wins High-Stakes Moments
Author:Tara Coomans
Published:2026
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Marketing and PR executives can feel a brand's authority working, but putting numbers the C-suite responds to has been the hard part. That gap costs companies' real money when they need it most. Worse, when budgets tighten, campaigns without a number end up in the room where budgets die. But authority does show up on the bottom line, we just aren't using the right framework. The Invisible Asset addresses this gap and adds real numbers to the authority that PR creates for businesses of all sizes, from startup through IPO. The Brand Authority Framework tells you what you're actually measuring, turns it into a defensible number you can carry into a budget conversation.