Business - Big Ideas
Winner
Book Title:True Titans: Leading Inside to Win Outside
Author:Christian Anschuetz
Co-Authors:Luis Serpa
Published:2026
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Leadership is stuck in a "Groundhog Loop." Organizations restructure, reset strategies and chase efficiency, yet the same problems keep coming back. Underneath, something deeper has been lost: the promise of leadership itself. True Titans helps leaders restore it. It shows how fear, short-term thinking and inward-looking metrics cost organizations trust, customers and results, then introduces five Powers: Strategic Courage, Customer Heart, People Activation, Market Ingenuity and Torchbearer Leadership. Through business, military and historical examples, readers learn to make hard decisions early, see their business through customers' eyes, build cultures where people do extraordinary work, adapt before the market forces them to, and leave a legacy that outlasts them. Practical rituals turn each Power into lasting team habits. The result: organizations that win outside because they are led well inside.