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Book Title:Taylormaking: A New Era of Modern Branding and Customer Connection
Author:Ken Hughes
Published:2025
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Taylormaking helps business and brand owners truly understand how to build stronger customer relationships, create greater loyalty, and deliver genuine experiences that people remember. Using Taylor Swift’s twelve albums as a framework, consumer behaviour expert Ken Hughes reveals the principles behind her extraordinary connection with her audience and translates them into practical lessons for any business.
From authenticity and values-led leadership to emotional connection, team empowerment and creating a sense of community, the book shows readers how to turn these principles into better Customer Experience (CX), stronger brands and deeper customer loyalty. At the end of every chapter, consulting questions help readers turn the lessons into actionable CX strategy.
Whether they work in CX, marketing, leadership or brand strategy, readers gain practical ideas they can apply to their own businesses, helping them create meaningful experiences and stronger customer relationships.