Winner
Book Title:Navigating the Entrepreneur Sandwich™
Author:Sher Downing
Published:2026
How is your book helping others?
Navigating The Entrepreneur Sandwich™ helps business owners protect what they've built while caring for the people who matter most. It shows entrepreneurs how to stay successful, keep revenue steady, and lead with clarity when caregiving arrives suddenly and without a playbook. The need is urgent. Sixty-three million Americans are family caregivers, and 29% are "sandwiched," caring for both children and adults. Nearly half report financial setbacks, such as draining savings or taking on debt, and 64% report high emotional stress.
Drawing on my own experience (my husband and I lost both our fathers within 18 months and became caregivers for both our mothers while I ran my business) plus insights from Dorie Clark and Chip Conley, the book offers practical strategies to reduce financial strain, prevent burnout, and build a business that bends instead of breaks. It's for every entrepreneur-caregiver, whatever their family looks like and whoever they care for.