Finalist
Book Title:The Four Competitive Business Drivers: Theory + Model + Strategy + Tactics
Author:Jorge Sá
Co-Authors:Magda Pereira
Published:2026
How is your book helping others?
Avoiding the trap of increasing efforts for decreasing returns. Why? There are four distinct/necessary drivers for performance:
- The theory of business: why the company makes sense. The reality assumptions it is grounded upon;
- The business model: what are the basic pillars of a firm’s organization. How it transforms client satisfaction into value for itself;
- Strategy: where the organization competes: geographical areas, industries and segments; and
- Tactics: the how of the nine functional areas - how to organize operations, how to market the product, how to finance, how…
The above constitute the four drivers for organization optimization: the why; what; where; and how. Previous literature has failed in two ways:
- by making the distinction between strategy and tactics fuzzy; and
- by identifying the business model with the theory of business.
But only a clear-cut distinction enables to:
1 – Target them;
2 – Review them; and
3 – Obtain a coherent whole.