2026 Awards – Negotiating

Goody Business Book Awards Winners and Finalists for 2026 Banner for Business Negotiating

Finalist

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Book Title:Winning With Ancient Wisdom: Negotiation Strategies From Asia and Europe

Author:Jean-Baptiste Deal

Published:2025

How is your book helping others?

Winning With Ancient Wisdom helps leaders and negotiators handle high‑stakes conversations with more courage, clarity, and respect. Drawing on Aesop’s fables and Asian stratagems, it translates timeless stories into concrete negotiation playbooks that busy professionals can apply immediately in sales meetings, salary discussions, and cross‑cultural deals. Readers learn to negotiate beyond language and cultural barriers, gaining clarity, control, and influence. Practical tools, checklists, and real cases from Asia and Europe show how to defuse tension, protect relationships, and still achieve ambitious business results. The book is especially helpful for rising leaders, entrepreneurs, and experts who were never formally trained in negotiation but now must influence without formal authority. It gives them a shared language and simple frameworks they can bring back to their teams to improve everyday decisions and build long‑term partnerships.

Learn more about this book:amazon.com