
Winner
Book Title:The Point Is in the Purpose: How Going 10 for 10 Can Change Your Life
Author:Brent Rittersdorf
Published:2025
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Everyone talks about purpose. Few people actually know what theirs is. "The Point Is in the Purpose" helps readers define, identify, and achieve their greater purpose, and live more thoughtfully and intentionally. Drawing on the night he converted ten consecutive free throws in a state semifinal game, keynote speaker Brent Rittersdorf offers a proven 10-shot framework for achieving their greater purpose. Readers learn how to define their purpose using a simple leadership principle most people get wrong, discover the unexpected way to identify what they're truly meant to do, and understand the difference between working for money and working for purpose.
Written by an everyday person who has navigated career setbacks, family crises, unexpected wins, and crushing defeats, the book helps anyone, whether climbing the corporate ladder, starting a business, or simply trying to figure out what they're supposed to do with their life, trade surface-level success for real fulfillment.
