Winner
Book Title:Customer Success Mindset
Author:Jyo Shukla
Published:2022
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Every business knows how to win customers. Very few know how to keep them, and fewer still know how to turn them into advocates who grow the business for you. Customer Success Mindset is built on a philosophy that takes the well-known concept of a growth mindset and applies it to how businesses grow. It shows that when every person in a business genuinely believes in delivering value to customers, those customers stay longer, spend more, and refer others naturally. It translates that philosophy into practical, easy-to-follow frameworks that help business owners put customers at the centre of everything they do, not just in one team or function but across the entire organisation.
For founders and owners of scaling businesses, it replaces the costly cycle of constant customer acquisition with a smarter, more sustainable path to growth. For the people leading that work inside those businesses, it gives them the tools and confidence to get every team, product, sales, and marketing, movi