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Book Title:The Business of Sports Technology: How to Make Smart Decisions That Drive Your Organization Forward
Author:David Nugent
Published:2026
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The Business of Sports Technology helps leaders make smarter, more strategic technology decisions in an increasingly complex and fast-moving environment. Drawing on decades of experience advising leagues, teams, and sports organizations, David Nugent shows that most technology failures are not caused by the tools themselves, but by misaligned strategy, unclear goals, and weak decision-making frameworks.
This book equips executives with a practical approach to evaluating technology investments, aligning them with business outcomes, and avoiding costly missteps—especially as AI and data-driven systems reshape the industry. By shifting the focus from chasing innovation to building clarity and accountability, Nugent empowers leaders to invest with confidence, reduce risk, and drive long-term organizational performance.