
Winner
Book Title:Mastering Digital Identity: From Risk to Revenue
Author:Eve Maler
Published:2026
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Digital identity decides who gets into a company's systems, who gets defrauded, and who becomes a loyal customer, yet most enterprises treat it as plumbing with no clear owner. Mastering Digital Identity: From Risk to Revenue gives CEOs, senior leaders, and board members the business language to take charge of it. Readers learn the Four Ps of Identity (Protection, Personalization, Payment, People, and the hidden fifth, Productivity) to see where identity creates risk and where it creates revenue. They get a filter for separating lasting trends from hype, and a clear-eyed view of how AI agents and deepfake fraud are breaking yesterday's defenses. The Make Your Vision Actionable℠ method and a 90-day transformation plan turn insight into action. The result: leaders who can protect their organizations and customers from AI-era identity fraud while building the trusted relationships that grow the business.
