Winner
Book Title:Co-Created: The Cultural Strategy That Redefined Pacsun
Author:Brieane Olson
Published:2026
How is your book helping others?
Co-Created helps business leaders, marketers, entrepreneurs, and professionals become more successful by providing a practical framework for building brands and organizations that stay relevant in a rapidly changing world. Drawing from Pacsun's transformation, CEO Brieane Olson demonstrates how co-creation with customers, creators, and communities can drive innovation, strengthen brand loyalty, and fuel sustainable growth. Readers learn how to embrace collaboration, align business strategy with purpose, and make decisions based on real-time cultural insights. The book also offers actionable strategies for leading organizational change, fostering authentic partnerships, and creating meaningful community impact while achieving measurable business results. Whether reinventing an established company or launching a new venture, readers gain practical tools to transform cultural connection into long-term business success.