Results
Winner
Sell, Sell, Sell!: Valuable Tips and Lessons Learned from a Successful Lifetime in Sales
David F D'Orazi
SELL, SELL, SELL! helps people become more effective, confident, and resilient sales professionals. It gives readers practical tools to communicate more persuasively, recognize opportunities, build stronger client relationships, recover from rejection, and close more business. Just as importantly, it helps readers understand the mindset and habits required to sustain success over an entire career rather than simply win the next sale. Drawing on nearly five decades of real-world experience, David D’Orazi offers guidance that can help young salespeople avoid costly mistakes, experienced professionals sharpen their instincts, and anyone in a client-facing role become more comfortable and capable when selling themselves, their ideas, or their services. Ultimately, the book helps readers sell more intelligently, navigate challenges with greater confidence, and create more lasting success in their careers.
Winner
Sell Is Not a Four Letter Word: Earning an Above-Average Living While Maintaining Your Integrity
Glenn Douglas Robinson
Sell Is Not a Four Letter Word helps sales professionals, business owners, and entrepreneurs achieve financial success without compromising their values. It challenges the belief that effective selling requires pressure or manipulation and shows readers how to build trust, communicate value, develop lasting relationships, and sell with integrity. By reframing sales as a service rather than a transaction, the book helps readers become more confident and effective while building stronger, sustainable customer relationships. Its principles can improve sales performance, professional credibility, and long-term career success.
Ultimately, the book demonstrates that financial success and personal integrity do not have to be opposing goals. It gives readers a practical framework for earning more while remaining authentic, ethical, and worthy of their customers' trust.
Finalist
Alice in Businessland: Where It Pays to Be Curious About Which Words $ell
Kristin N. Spencer
Are you tired of spending time and money on marketing that never converts to actual sales? Do you dread sales conversations, second-guess every word you write, and wonder why the clients you most want to help keep choosing someone else?