4Sep2025

New Author Superpowers Marketing Tips

To help authors increase buzz and sales, Goody Business Book Awards and Goody PR Founder Liz H. Kelly uncovers new author superpowers marketing tips that starts with answering 3 questions.

Based on 20+ years of book marketing experience, Kelly says you need a book publicity strategy that regularly promotes your Author Superpowers in all of your digital content to reach your niche audience faster. For example, you want to share social media posts a few times a week, post weekly videos, send out monthly press releases via a newswire featuring how you can help others in your area of expertise, and Nominate Your Book for book awards.

And don’t just promote your author superpowers once, and think people will remember. You need a book publicity campaign that continually features content that answers these 3 questions:

1. What makes you a unique author?

Before you even start writing your book, you should dig deep inside and identify what makes your personal story unique? Are you a top specialist in any area where people ask for your advice? Do you have a backstory that only you have that stands out?

For example, when we first attended Mega Book Marketing conferences hosted by 100 million book sales authors Mark Victor Hansen and Jack Canfield, co-authors of the “Chicken Soup for the Soul” series, the most successful authors in the room had a powerful moving story. Some had started successful companies, and now help entrepreneurs. Other authors had overcome major health issues, and use that experience to provide insights to help readers.

So how is your story and background different from everyone else in your area of expertise? And do you share this backstory in your book to emotionally connect with readers?

What makes your author story unique asks Goody Business Book Awards

2. What makes your book unique?

The next question that you need to highlight in your book promotions is – how is your book different from every other book out there in your topic area? There are tons of books in your specialty, so get creative and start sharing your author superpowers.

For example, for our first book was a dating book called “Smart Man Hunting: A Fast-Track Guide to Finding Mr. Right”. Many people said, “why do we need another dating book?” To make our book stand out, I created 26 A-Z man codes for the different personality types. I started making up the codes in Los Angeles, and people really like them.

For example, our first man code was the WD (Wounded Divorce), which was half of the single men in LA. The second code was BA (Bachelor Available), which is a guy who doesn’t run when you say the word relationship.

As a result, we expanded the man codes into a full alphabet, told real life stories about each one, provide movie examples, and turned it into a compatibility guide. The media LOVED these man codes, and it resulted in over 500 media hits over five years.

So think about what acronym, formula, or process is unique ONLY to you as an author that is part of your book? This topic is what will get a reporter or reader’s attention.

What makes your book unique asks Goody Business Book Awards

3. How is your book helping other people?

The third question that you must answer when promoting your author superpowers is how is your book helping others. People want to know What’s In It For Me (WIIFM) before they buy your book, especially if it’s a non-fiction and self-help book.

For the Goody Business Book Awards, we recognize authors making a difference “with words”. The goal is to shine a light on authors who are making a positive impact on the world.

So does your book help someone be a better entrepreneur, save money, build wealth, be a better leader, live longer? Whatever it does, you need to broadcast the benefits of reading your book to the world.

How is your book helping others asks Goody Business Book Awards to authors

Promote Author Superpowers to Reach Your Niche Audience

The other reason why highlighting your author superpowers is so important is because it will help you reach your niche audience much faster. For example, if you are a management consultant, you want to highlight how your book helps leaders build better teams, or whatever your area of expertise is.

For the Goody Business Book Awards, you can Nominate Your book in 1-50 categories in 8 genres (Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology) so that you can be recognized in your niche area of expertise.

Nominate Your Book for Book Awards

There are hundreds of thousands of people who do what you do and 46+ million books on Amazon, so Nominate Your Book for a book award to stand out, including the Goody Business Book Awards. And by winning book awards in your niche, you will be recognized as a thought leader and expert in your area of expertise.

Authors, Agents, Publishers, Publicists and even fans can nominate any book published within 5 years (2021 – 2025) for Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/

Nominate Your Book to the Annual Goody Business Book Awards by the final deadline on September 30th

28Aug2025

3 New Heatwave Book Marketing Tips

With major heatwaves now impacting millions in the United States, Goody Business Book Awards is sharing 3 New Heatwave Book Marketing Tips.

While it can be harder to think clearly when temperatures soar, there are still things that authors can do to promote their books to potential readers, including Nominate Your Book for multiple book awards.

And with temperatures soaring in Southern California this week, there are Extreme Heat Warnings with many areas reaching 100+ degrees. In this case, it’s harder to exercise outside and many are stuck inside.

So if you’re sitting by a fan or have the Air Conditioner cranking, take advantage of the moment, and use these 3 book marketing tips to boost your buzz and increase book sales that are based on 20+ years of experience promoting authors.

1. Write a Blog about WIIFFM

One of the best things you can do during a heatwave to raise awareness of your book is sit still and write a blog that promotes how your book can help readers. Readers want to know What’s In It For Me (WIIFM). So if you want more people to buy your book, you have to make the benefits really clear. You can stay cooler by sitting with an ice cold drink, and writing.

The Goody Business Book Awards honors authors making a difference – with words. And we encourage you to clearly convey the benefits of your book for readers.

If you are writing a book only to tell your story without sharing “lessons learned”, that is called a “Vanity Project”. Please don’t write your story without thinking of ways your story can help others, and then communicating that to potential readers.

And as one of our top book marketing tips, you also want to create powerful graphics for your blog to gain their attention. Think about what makes your book unique, and highlight that in your tips and images. And use different tools to create your unique graphics. There are many that we use, including Keynote for Macs, Pic Collage, iWatermark and Canva.

Authors, Book Publisher, Publicists, Agents and Fans can nominate books for Goody Business Book Awards

2. Film Short Videos with Your Unique Book Tips

Another one of our book marketing tips is to film short videos like the one below with unique insights based on your experience. For example, does your book help people live a better life, increase wealth, be a better leader and/or start a company?

Video Shorts (under 3 minutes, and 30-90 seconds is probably best) are a great way to give a reader a sneak preview of how your content can help them.

You can also use different video tools that go beyond just your smartphone. Some of the editing tools that we use are InShot, CapCut and iMovie for Macs.

You also want to post your short videos all over social media. Depending on where your audience is found most. For the Goody Business Book Awards, our top 3 social media platforms are YouTube, Instagram, and LinkedIn. Think about where your audience frequents.

And to increase you SEO (Searching Engine Optimization), make sure to post short videos with your keywords in the video title, description, hashtags – and keyword tags for YouTube. If you increase graphics in your videos, make sure that you include your keywords in the file name to make that show up in Google Images.

3. Nominate Your Book for Book Awards by the Final Deadline

Our third book marketing tips for how to promote your book during a heatwave is to Nominate Your Book for book awards. And we recommend nominating for several book awards programs to increase the odds of your book being recognized.

For the Goody Business Book Awards, you can Nominate Your Book in 1-50 categories in 8 genres (Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology) so that you can be recognized in your niche area of expertise.

There are hundreds of thousands of people who do what you do. And with 46 million books on Amazon today, authors need ways to stand out. By winning book awards in your niche can help you reach you audience faster.

Authors, Agents, Publishers, Publicists and even fans can nominate any book published within 5 years (2021 – 2025) for Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/

Good luck surviving the heatwaves over the next few months, and use these 3 book marketing tips to take your book to the next level. And don’t miss the final deadline to nominate. Many book awards deadlines are coming up fast in September.

Nominate Your Book for Goody Business Book Awards

20Aug2025

5 New Book Marketing Plan Tips

While writing a book is hard, marketing a book can be even harder as an author. Along with writing a great book (get a good editor, and ask friends for honest feedback), you need 5 book marketing plan strategies that includes Nominating Your Book for awards.

Based on 20+ years of experience promoting books, here are 5 New Book Marketing Plan Tips to help you increase buzz and sales.

Goody Business Book Awards Founder interviewed by Book Publisher on Hembury Books Podcast

1. Write a Catchy Book Title and Moving Backstory

Your book marketing plan starts the minute you come up with your book idea. To be a successful author, you must first come up with a creative and unique title and explain your WHY. Together, this is your marketing plan foundation. There are hundreds of thousands of CEOs/Founders, doctors, lawyers, entrepreneurs, and thought leaders in your area of expertise, so you need ways to stand out.

To develop a memorable title, brainstorm, research your competition, and then share your ideas with friends and strangers at coffee shops – and ask for their HONEST feedback on what title connects with them most. Use catchy phrases versus one word book titles to increase your SEO (Search Engine Optimization) search results.

For example, instead having a book title called “Dieting”, make your title more specific such as “7 Healthy Eating Choices” to entice readers to buy your book.

For your backstory, think about a defining moment in your life or obstacle that you overcame that motivated you to write your book. If your goal is to just share your story without any mission to help others, that is called a “Vanity Project” and probably won’t sell books. Instead, define your personal WHY and how you want to help others with the tips in your book to gain more fans and book sales.

2. Launch a Memorable One-Page Book Website

To keep it simple, launch a one-page book website with a book summary, book cover graphics, testimonials, video overview, short author bio, and key bullet points with HOW your book can help the reader.

In the best case scenario, buy YourBookTitle dot com as your website. Even if you want to just include a page on your current website, buy this URL anyway from GoDaddy so that you own it. You can then forward that website to whatever website you plan to use as the ONE URL to give the media. Some authors share 3-5 URLs for where you can buy the book during an interview – please make it easy to remember and give out one URL only during interviews.

3. Create a Digital Marketing Plan and Content Calendar

As part of your book marketing plan, you must also create a digital marketing strategy. To attract a top 5 publisher, some book coaches recommend that you attract 30,000 followers before asking for a book deal. While this may sound overwhelming, you can hire a professional social media marketing team to help you.

Your digital marketing plan should include a Content Calendar that highlights content connected to key dates.

For example, you could feature countdown graphics for days remaining before your book launch day. If you wrote a health book, you could post health tips during August’s National Wellness Month.

And please post and engage with potential readers and fans. Ask a question in your post to attract comments. You can also take a poll and/or ask people to share your content to increase engagement.

The Annual Goody Business Book Awards recognizes Winners and Finalists for 2023. Anyone can nominate now for 2024.

4. Develop a Publicity Plan to Build Thought Leader Brand

In addition to your digital marketing, you want to create a publicity plan to attract earned media that is worth 3x the value of any paid ad. You can increase your thought leader credibility and attract more book sales by having TV, Print/Digital, Radio/Podcasts, and Video interviews that spotlight your work.

Yes, this is an investment to hire a PR agency or publicist, but the results not only boost buzz, they can positively change your life in the long run. For example, if you can say that you appeared on the TODAY Show, NPR and/or in Psychology Today about your book and area of expertise, these media credits add to your book marketing plan success.

5. Submit Book for Book Awards

The fifth element of a successful book marketing plan is to nominate your book for book awards. You worked hard on your book, and receiving recognition as an “Award-Winning Author” can also increase your thought leadership brand and book sales.

It’s way too easy to become an Amazon Bestseller today by asking all of your friends to buy your book on the same day to boost your rank. So consider submitting your book to 3-5 book awards. And if you win, post any announcements all over your social media.

Award-Winning Author David E Edey for Goody Business Book Awards for Executor Help

For the Goody Business Book Awards, there is a panel of judges who actual read your book and compare it to others in 50 categories and 8 genres. You can Nominate Your Book here for these social impact book awards. It’s an easy 3-step process that only includes 1 main question, which is HOW is your book helping others?

So what are you waiting for to get your book marketing plan started? We hope you will Nominate Your Book as part of your overall author marketing strategy.

You can Nominate Your Book to Goody Business Book Awards, and don’t miss the deadline here: https://goodybusinessbookawards.com

Authors Last Call to Nominate Your Book to the Goody Business Book Awards by the Final Deadline on September 30

15Aug2025

Top 5 Business Book Award Benefits

Are you an author who put your heart and soul into writing a book, and now you’re wondering if you should submit it to book awards?

If yes, here are the Top 5 Business Book Award Benefits from the Annual Goody Business Book Awards.

With 46 million+ books on Amazon now, you have to get creative with your book promotions and marketing. You want to find unique ways to stand out, including winning book awards. Winning a business book award is even more valuable than becoming a bestselling author on Amazon because there are actual judges who review your book, and select Winners and Finalists.

So in our book, it’s a must for authors to Nominate their book for awards.

To give you more insights, here are the top 5 benefits for authors of winning business book awards:

1. Increase Your Visibility as an Author

Book awards can significantly boost a book’s visibility, and help you reach your niche audience.

For example, you can nominate your book in 1-50 categories for the Goody Business Book Awards in 8 genres: Business, Entrepreneur, Health, Leadership, Money/Wealth, Marketing, Self-Help and Technology.

There is a business book award category for almost every author, and that was done on purpose so your book can be recognized in your area of expertise. For example, if you are a mental health expert who wrote a book about increasing your joy, you might want to nominate it for Health – Psychology category.

2. Enhance Thought Leadership Credibility

There are probably thousands of other experts in your specialty area. If you’re a doctor, lawyer, entrepreneur, or healthcare professional, just think of how many people you’ve met at an industry conference who do things similar to you.

So winning a business book award can elevate your credibility as a thought leader and author. Being recognized as an award-winning author establishes you an authority in your field.

3. Attract More Speaking Engagements

Winning a business book award can also help you attract more speaking engagements. You might get a paid speaking gig or non-paid talk, but in all cases, these opportunities can help you generate multiple streams of income.

If you have an award-winning book, the host of a speaking event is probably more likely to purchase books for the audience and/or let you sell your books and/or services in the back of the room.

4. Secure Major Media Interviews to Maximize Reach

A podcast host asked Goody Business Book Awards and Goody PR Founder Liz H. Kelly whether reporters would be more likely to take a closer look at a bestselling author or award-winner author? Her response immediately was that an award-winning author would stand out more to the media, and it can help them attract top media interviews.

Along with media interviews, award-winning authors may be asked to do partnerships, invited to attend events for free as influencers and attract more social media followers.

5. Increase Book Sales and Revenue with a Business Book Award

By increasing your reach with a business book award, this recognition is also more likely to translate into book sales and revenue for your services. Everyone wants to increase book sales, and nominating your book for awards is a great strategy.

For the Goody Business Book Awards, we’ve seen several of our Winners submit to multiple book awards (which we highly recommend). Several Winners and Finalists have also returned year-after-year to nominate their new books.

And by adding your business book award seal to the book cover, your website, social media, blogs, Amazon page and press releases, it all contributes to your overall book SEO (Search Engine Optimization). The bottom line is that you want to make it easier for your book to stand out and build buzz.

So stop procrastinating and Nominate Your Book today to the Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/

1Jul2025

3 New Book Marketing Strategies

If you’re an author promoting a book, you need to develop book marketing strategies that go way beyond book sales.

To help you build an author brand that is much bigger than your book, Goody Business Book Awards recommends these 3 New Book Marketing Strategies.

As an author, you need to create a book business plan to generate income beyond royalties. Let’s get real. It’s hard to sell books and royalties are now only a few dollars – maybe – per book. So start brainstorming, and think about other ways to generate revenue based on your book.

Have you seen an author movie on The Hallmark Channel that highlights their cross-country book tour and writing career based solely on book sales? The reality is those days are over, unless you are a celebrity, or you hit the lottery with a book(s) that goes viral.

To be really successful as an author today, you want to dig deep into your WHY for writing your book. And then develop book marketing strategies to sustain your goals and dreams as a writer.

1. Include a Thought Leader Plan in Your Book Marketing Strategies

As an expert, you want to be recognized as a thought leader in your niche subject area to attract media interviews, speaking engagements and book sales. And if you’re a doctor, lawyer, therapist, entrepreneur, CEO or speaker, there are literally thousands of other experts in your field, so this is not as easy as it sounds.

One of the best ways to stand out get as a thought leader is to win a book award in your subject area. And with 46 million books on Amazon right now, it is really hard to compete in your genre. So being an award-winning author is a great way to get recognized as a credible expert.

Blue background with white text 2024 Goody Business Book Awards banner for winners and finalists of Blue background with white text 2024 Goody Business Book Awards banner for winners and finalists of Business Thought Leader

2. Include a Business Plan with Multiple Streams of Income in Your Book Marketing Strategies

In addition to having a strong author brand, your book marketing strategies should include a business plan behind your book that generates multiple streams of income.

Mark Victor Hansen and Jack Canfield, who are the Mega Bestselling Co-Authors of the “Chicken Soup for the Soul” Series that sold 100+ million copies emphasized in book marketing seminars that we attended, “Your book is a business card in the door.”

What they teach is that you always want to leverage your book to generate income way beyond book sales. So think about how can you use your book as a lead generator to sell other services and products, which may include consulting services, a course, a game, or whatever you think your target market needs. And get creative so it’s unique content that draws more eyeballs to your book, website and videos.

3. Identify Ways Your Book is Helping Others in Your Book Marketing Strategies

In addition to becoming a thought leader with a business plan behind your book, your book marketing strategies should include ways that your book is helping others. This step is so important because readers always want to know – What’s In It For Me? (WIIFM).

And if you can improve their life, people will be much more interested in not only buying your book, but they will also be much more like to buy your products and services.

Your message to help others also needs to be sincere and come from the heart. When you have media interviews, people will be able to tell if you mean it. So go for a walk and brainstorm how your words can have a positive impact on others.

You can also select a charity that you want to support, and then add it to your website. For example, we have a loved one on the autism spectrum, so we donate a portion of our how-to book profits for 8-Second PR: New Public Relations Crash Course to autism charities every year.

The Goody Business Book Awards was created to shine a light on authors making a difference with words. Think about the social impact of your book, and then start communicating it everywhere in your book, social media, videos and media interviews.

Nominate Your Book

And as part of your book marketing strategies, consider nominating your book to book awards. Authors, Publicists, Agents, Publishers and even fans can nominate any book for a Goody Business Book Awards in 1-50 categories in 8 genres, including: Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology here.

Goody Business Book Awards – Uplifting Author Voices

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Author Archives: admin

To help authors increase buzz and sales, Goody Business Book Awards and Goody PR Founder Liz H. Kelly uncovers new author superpowers marketing tips that starts with answering 3 questions.

And don’t just promote your author superpowers once, and think people will remember. You need a book publicity campaign that continually features content that answers these 3 questions:

1. What makes you a unique author?

2. What makes your book unique?

3. How is your book helping other people?

Promote Author Superpowers to Reach Your Niche Audience

For the Goody Business Book Awards, you can Nominate Your book in 1-50 categories in 8 genres (Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology) so that you can be recognized in your niche area of expertise.

Nominate Your Book for Book Awards

Authors, Agents, Publishers, Publicists and even fans can nominate any book published within 5 years (2021 – 2025) for Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/

With major heatwaves now impacting millions in the United States, Goody Business Book Awards is sharing 3 New Heatwave Book Marketing Tips.

So if you’re sitting by a fan or have the Air Conditioner cranking, take advantage of the moment, and use these 3 book marketing tips to boost your buzz and increase book sales that are based on 20+ years of experience promoting authors.

1. Write a Blog about WIIFFM

The Goody Business Book Awards honors authors making a difference – with words. And we encourage you to clearly convey the benefits of your book for readers.

2. Film Short Videos with Your Unique Book Tips

Video Shorts (under 3 minutes, and 30-90 seconds is probably best) are a great way to give a reader a sneak preview of how your content can help them.

3. Nominate Your Book for Book Awards by the Final Deadline

For the Goody Business Book Awards, you can Nominate Your Book in 1-50 categories in 8 genres (Business, Entrepreneur, Health, Leadership, Marketing, Money and Wealth, Self-Help, and Technology) so that you can be recognized in your niche area of expertise.

Authors, Agents, Publishers, Publicists and even fans can nominate any book published within 5 years (2021 – 2025) for Goody Business Book Awards here: https://goodybusinessbookawards.com/nominate-book/

Based on 20+ years of experience promoting books, here are 5 New Book Marketing Plan Tips to help you increase buzz and sales.

1. Write a Catchy Book Title and Moving Backstory

For example, instead having a book title called “Dieting”, make your title more specific such as “7 Healthy Eating Choices” to entice readers to buy your book.

2. Launch a Memorable One-Page Book Website

3. Create a Digital Marketing Plan and Content Calendar

For example, you could feature countdown graphics for days remaining before your book launch day. If you wrote a health book, you could post health tips during August’s National Wellness Month.

4. Develop a Publicity Plan to Build Thought Leader Brand

5. Submit Book for Book Awards

You can Nominate Your Book to Goody Business Book Awards, and don’t miss the deadline here: https://goodybusinessbookawards.com

If yes, here are the Top 5 Business Book Award Benefits from the Annual Goody Business Book Awards.

1. Increase Your Visibility as an Author

For example, you can nominate your book in 1-50 categories for the Goody Business Book Awards in 8 genres: Business, Entrepreneur, Health, Leadership, Money/Wealth, Marketing, Self-Help and Technology.

2. Enhance Thought Leadership Credibility

3. Attract More Speaking Engagements

4. Secure Major Media Interviews to Maximize Reach

5. Increase Book Sales and Revenue with a Business Book Award

If you’re an author promoting a book, you need to develop book marketing strategies that go way beyond book sales.

To help you build an author brand that is much bigger than your book, Goody Business Book Awards recommends these 3 New Book Marketing Strategies.

1. Include a Thought Leader Plan in Your Book Marketing Strategies

2. Include a Business Plan with Multiple Streams of Income in Your Book Marketing Strategies

Mark Victor Hansen and Jack Canfield, who are the Mega Bestselling Co-Authors of the “Chicken Soup for the Soul” Series that sold 100+ million copies emphasized in book marketing seminars that we attended, “Your book is a business card in the door.”

3. Identify Ways Your Book is Helping Others in Your Book Marketing Strategies

Nominate Your Book