Book Title:Bullseye Marketing: How to Grow Your B2B Business Faster

Author:Louis Gudema

Published:2023

How is your book helping others?

People in many B2B industries need to reach their potential customers, but are overwhelmed with the claims of 10,000+ martech vendors and proponents of the dozens of marketing channels. They also suffer from "short-termism", and don't dedicate enough resources to building their brands. As a result, many companies either don't grow as fast as they could (producing fewer jobs than they might) or fail entirely (leading to bankruptcy and layoffs). Companies in important industries like sustainability and climate tech especially suffer from these failures. Using the book's Bullseye Marketing framework, and its hundreds of tips, examples, and best practices, companies are much more likely to have marketing and business success.

Learn more about this book:amazon.com