Louis Gudema

People in many B2B industries need to reach their potential customers, but are overwhelmed with the claims of 10,000+ martech vendors and proponents of the dozens of marketing channels. They also suffer from "short-termism", and don't dedicate enough resources to building their brands. As a result, many companies either don't grow as fast as they could (producing fewer jobs than they might) or fail entirely (leading to bankruptcy and layoffs). Companies in important industries like sustainability and climate tech especially suffer from these failures. Using the book's Bullseye Marketing framework, and its hundreds of tips, examples, and best practices, companies are much more likely to have marketing and business success.

amazon.com

Scott Wozniak

In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends.

If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business. This isn't a hype book. It's a how-to book. Greatness is possible, if you build the right engine.

amzn.to

Sandy Skees

'Purposeful Brands' provides companies with the tools to be more authentic in their messaging when it comes to their values. This book will ensure companies can show up as allies, advocates, and activists they believe in and establish a better connection with their customers as a result.

amazon.com

Terry Smith

Tom Williams

Brand Fusion: Purpose-driven Brand Strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. This book is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

degruyter.com