Business - Women in Business
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Book Title:Venus Genius: The Female Prescription for Innovation
Author:Fabienne Jacquet
Published:2020
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Innovation is not the preserve of men. In fact, anyone of any gender identity can be an innovator, with passion, hard work and persistence.
Venus Genius provides a practical formula - literally, as the author is a chemist with a ground-breaking corporate career in research and development as a woman for several decades – to develop successful innovations in business by tapping into the feminine traits essential to serving the rapidly growing female market and sustainably increasing the bottom line.
Recognizing that both the masculine and feminine traits are essential to innovation, the author - who also has experience in marketing and business - provides tools to embrace and develop skills attributed to the feminine side for a greater outcome in innovation, business, and life.
Readers of this book will be empowered to dare to express their unique creative skills to contribute to a more significant future for our world.