Business - Big Ideas
Winner
Book Title:6Ps of Essential Innovation
Author:Michael McCathren
Published:2022
How is your book helping others?
In 6 Ps of Essential Innovation, Michael McCathren combines research and personal anecdotes to guide aspiring entrepreneurs who know they want to pursue innovation but just aren’t sure where to start. McCathren, the innovation leader for Chick-fil-A, uncovers the shortcomings endemic in many corporate cultures and lays out every step in the path to becoming a resilient, innovative organization. Throughout the book, McCathren lays out exercises and action plans for leaders to take tangible steps for their businesses to run more efficiently and sustainably, as well as deliver more value for their customers. By the end of this book, readers will have gained a deeper understanding of what an innovation organization entails, as well as the skills to lead one.