Business - Big Ideas
Finalist
Book Title:Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
Author:Scott Wozniak
Published:2023
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In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends.
If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business. This isn't a hype book. It's a how-to book. Greatness is possible, if you build the right engine.