Leadership - Think Differently
Finalist
Book Title:You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship
Author:Jared Belsky
Published:2023
How is your book helping others?
CMOs are accustomed to thinking about what their agency can do for them. But in his book, Jared Belsky flips this traditional view on its head, asking instead what companies can do for their agency to inspire the very best work. As co-founder of Acadia and former CEO of 360i, Belsky understands the intricacies of the client-agency relationship; he knows that in terms of money and time investment alone, choosing the right agency is one of the most important decisions a team leader can make. In this book, business leaders will find tips and guidance on everything from choosing the right agency to facilitating communication between team leaders. Ultimately, the reader will learn what they as an individual, and as a team member, can do to make a client-agent relationship one of mutual trust and respect where both the client and the agency are communicating to produce impactful creative results.