Marketing - Branding
Finalist
Book Title:Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
Author:Sandy Skees
Published:2023
How is your book helping others?
'Purposeful Brands' provides companies with the tools to be more authentic in their messaging when it comes to their values. This book will ensure companies can show up as allies, advocates, and activists they believe in and establish a better connection with their customers as a result.