Marketing - Communications and PR
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Book Title:PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional
Author:Marc C. Whitt
Published:2020
How is your book helping others?
Whether the reader is a young, mid-career or senior PR professional, or perhaps a college PR student learning the principles of our profession, this book is filled with strategies, tips, and advice addressing pertinent topics of our role in higher education or nonprofit PR or simply life. I have interspersed throughout the book many of the career lessons that I've personally learned and experienced during my 35-plus years in higher education and nonprofit public relations. I am taking these experiences and insights and passing them along to the reader for their thoughtful consideration and possible application. 'PR Lessons Learned Along the Way' is written in a conversational tone. I want the reader to feel as if we are sitting down together over coffee and learning from one another. I hope this book speaks to the reader in a personal way as it challenges, encourages, inspires, and hopefully leads them to consider ways to become an even more effective professional.