Marketing - Communications and PR
Finalist
Book Title:When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional
Author:Marc C. Whitt
Published:2022
How is your book helping others?
As greater demands and expectations are placed on those who practice public relations, my latest book contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status should become our North Star – our guiding light. These individuals are the profession’s cream of the cream of the crop. But those wishing to reach the masterful level must embrace and consistently practice eight core habits as they strive to be successful leaders and practitioners. Therefore, a masterful public relations professional is: Habit 1 - a model of unquestionable character and integrity; Habit 2 - an effective and strategic communicator; Habit 3 - an exceptional networker and relationship-builder; Habit 4 - an exceptional networker and relationship-builder; Habit 5 - a master of the mission and brand; Habit 6 - an embracer of life; Habit 7 - a servant leader; and Habit 8 - one who is resilient.