Marketing - Communications and PR
Finalist
Book Title:High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Author:Purna Virji
Published:2023
How is your book helping others?
Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.