Marketing - Sales
Winner
The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Gabriele Rehbock
Kai-Markus Mueller
The Invisible Game is a first of its kind representing a compelling fusion of science and industrial sales practice. The authors explain many economic concepts and some Nobel prize winning theories, whose significant value have yet to be widely recognized in the sales community.
The book adapts psychological self-management tools to the professional sales context. It encourages readers to adopt new behaviors through a structured progressive learning approach. The book not only speaks about brain sciences, but it also follows neuro-educative principles such as storytelling. Fifteen real life business stories describe specific situations, each followed by a scientific explanation and practical recommendations.
The Invisible Game focuses on the professional success of the individual. Its most prominent feature is instant high actionability for everyone who wants to progress in any business environment. It is timely and will prove its true value in current times of strong headwinds.
Marketing - Sales
Finalist
The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
Mary Sheehan
The Pocket Guide to Product Launches is the perfect resource for business founders who want to increase their chances of success and launch their products with confidence.
Launching a product is a critical step for any business, but it can also be daunting. With so many moving parts and potential pitfalls, it's easy to make mistakes. That's where this book comes in.
This comprehensive guide helps founders with the knowledge, tools, and resources they need to launch their products successfully. Written by Mary Sheehan, a leading expert in product launches, The Pocket Guide to Product Launches is packed with real-world examples, templates, and actionable advice.
Whether you're a first-time founder or a seasoned pro, this book can help you:
-Develop a launch strategy that aligns with your business goals
-Create a marketing plan that generates excitement and buzz
-Launch your product to the right audience
-Measure the results of your launch and make necessary adjustments