Self-Help - Success
Finalist
Book Title:The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Author:Gabriele Rehbock
Co-Authors:Kai-Markus Mueller
Published:2023
How is your book helping others?
The Invisible Game is a first of its kind representing a compelling fusion of science and industrial sales practice. The authors explain many economic concepts and some Nobel prize winning theories, whose significant value have yet to be widely recognized in the sales community.
The book adapts psychological self-management tools to the professional sales context. It encourages readers to adopt new behaviors through a structured progressive learning approach. The book not only speaks about brain sciences, but it also follows neuro-educative principles such as storytelling. Fifteen real life business stories describe specific situations, each followed by a scientific explanation and practical recommendations.
The Invisible Game focuses on the professional success of the individual. Its most prominent feature is instant high actionability for everyone who wants to progress in any business environment. It is timely and will prove its true value in current times of strong headwinds.