Marketing - Digital Marketing
Winner
100 Livestreaming & Digital Media Predictions, Volume 3: Top Content Creators Help You Succeed in an Era of Rapid Change
Ross Brand
Get a jump on the competition! 100+ rockstar creators take you on an exclusive tour of the digital future.
Ross Brand again reaches out to his network of cutting-edge creators and digital entrepreneurs in 100 Livestreaming & Digital Media Predictions, Volume 3. Emmy winners, Hall of Fame podcasters and YouTube standouts share their top strategies for producing outstanding content, growing your audience and generating revenue.
It's the premier 2023 insider guide for digital creators and online entrepreneurship.
Marketing - Digital Marketing
Winner
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.
Marketing - Digital Marketing
Finalist
Bullseye Marketing: How to Grow Your B2B Business Faster
Louis Gudema
People in many B2B industries need to reach their potential customers, but are overwhelmed with the claims of 10,000+ martech vendors and proponents of the dozens of marketing channels. They also suffer from "short-termism", and don't dedicate enough resources to building their brands. As a result, many companies either don't grow as fast as they could (producing fewer jobs than they might) or fail entirely (leading to bankruptcy and layoffs). Companies in important industries like sustainability and climate tech especially suffer from these failures. Using the book's Bullseye Marketing framework, and its hundreds of tips, examples, and best practices, companies are much more likely to have marketing and business success.