Natalie Jane Trice Mrs

"PR School" is more than just a book; it's a toolkit for transforming dreams into reality and guiding people so they can secure ongoing, impactful press coverage for themselves. From coaches to graphic designers, writers to accountants, PR School gives readers the tools, understanding, and confidence to pitch to the press, secure media coverage, which consequently helps with business growth and self-belief. I've taught people the power of PR, enabling them to elevate visibility, establish themselves as experts, and become go-to commentators for journalists, podcasters, and influencers. "PR School" is a journey of empowerment, and I love that my 26-year career is now a book that allows others, to confidently apply the skills I provide on these pages – let's face it, Beyonce wasn't born famous, but PR School can help you to be that! PR isn't rocket science, but it demands grit and conviction, and I love that people who've read it have been in papers, magazines, online, on TV, and radio.

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Marc C. Whitt

Whether the reader is a young, mid-career or senior PR professional, or perhaps a college PR student learning the principles of our profession, this book is filled with strategies, tips, and advice addressing pertinent topics of our role in higher education or nonprofit PR or simply life. I have interspersed throughout the book many of the career lessons that I've personally learned and experienced during my 35-plus years in higher education and nonprofit public relations. I am taking these experiences and insights and passing them along to the reader for their thoughtful consideration and possible application. 'PR Lessons Learned Along the Way' is written in a conversational tone. I want the reader to feel as if we are sitting down together over coffee and learning from one another. I hope this book speaks to the reader in a personal way as it challenges, encourages, inspires, and hopefully leads them to consider ways to become an even more effective professional.

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Purna Virji

Content marketing has lost its way, lost focus on customers and turned into a factory assembly line. Create. Publish. Repeat. And hope. Marketers can’t afford to go on like that. To succeed in this highly competitive era of human- and machine-generated content, marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing provides time-proven, long-lasting strategies to create video, audio, social media and longer-form content that audiences actually want to consume.
It helps by:
- Teaching behavioral science and adult learning principles to boost effectiveness and engagement.
- Sharing easy-to-implement frameworks and actionable guides throughout and best-in-class examples from the likes of Patagonia, Microsoft, Spotify and Google.
- What sets the book apart is the emphasis on meaningful inclusion (chapter 10.) It offers actionable strategies for accessibility, language and creatives to empower marketers to make inclusion the default.

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Marc C. Whitt

As greater demands and expectations are placed on those who practice public relations, my latest book contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status should become our North Star – our guiding light. These individuals are the profession’s cream of the cream of the crop. But those wishing to reach the masterful level must embrace and consistently practice eight core habits as they strive to be successful leaders and practitioners. Therefore, a masterful public relations professional is: Habit 1 - a model of unquestionable character and integrity; Habit 2 - an effective and strategic communicator; Habit 3 - an exceptional networker and relationship-builder; Habit 4 - an exceptional networker and relationship-builder; Habit 5 - a master of the mission and brand; Habit 6 - an embracer of life; Habit 7 - a servant leader; and Habit 8 - one who is resilient.

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