Tracy Maylett

Tim Vandehey

Why is it so hard to finish what we start? Every day we wake up determined to engage with life—to finish that novel, overcome work challenges, repair a strained relationship, or reach fitness goals. Despite our best intentions, we fall short. Are we doomed to a lifetime of regret?

Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Drawing on disciplines from neurobiology to business and based on a massive database, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most—often when we’re heartbreakingly close to real breakthroughs.

In Swipe, readers learn how this mechanism works and recognize when they’re caught on the “Hamster Wheel.” They’ll discover how to short-circuit the Swipe, reengage, and finally finish what they start.

amazon.com

Gabriele Rehbock

Kai-Markus Mueller

The Invisible Game is a first of its kind representing a compelling fusion of science and industrial sales practice. The authors explain many economic concepts and some Nobel prize winning theories, whose significant value have yet to be widely recognized in the sales community.
The book adapts psychological self-management tools to the professional sales context. It encourages readers to adopt new behaviors through a structured progressive learning approach. The book not only speaks about brain sciences, but it also follows neuro-educative principles such as storytelling. Fifteen real life business stories describe specific situations, each followed by a scientific explanation and practical recommendations.
The Invisible Game focuses on the professional success of the individual. Its most prominent feature is instant high actionability for everyone who wants to progress in any business environment. It is timely and will prove its true value in current times of strong headwinds.

amazon.de

Ellen Connelly Taaffe

This book helps professional women feel seen, get unstuck, and courageously move into action. It helps them recognize how they might be holding themselves back with sky-high expectations and ingrained learned messages that no longer serve them, creating a distorted reflection that makes them think they aren't worthy or ready to take the risk whether that is to raise their hand or go for the next promotion. Through stories, research, and prompts, they build self-awareness and begin to take small steps. Readers learn the perils of the five success strategies (preparing to perfection, eagerly pleasing, fitting the mold, working pedal to the metal, and performing patiently awaiting to be noticed) and learn how they can drive performance, get sidelined with potential pitfalls personally or perceptually, and how to pivot into new actions. Readers learn to ask for help, set boundaries, show up more authentically, and ask for what they want. They build courage, community, and confidence.

amazon.com