Finalist
Book Title: The Science of Brand Associations: Win Minds, Win Markets
Author:Ulli Appelbaum
Published:2025
How is your book helping others?
"The Science of Brand Associations: Win Minds, Win Markets" is the first comprehensive, evidence-based guide on how truly successful brands are built. Author and internationally recognized brand strategist Ulli Appelbaum distills decades of cutting-edge neuroscience, cognitive psychology, and evidence-based marketing research into: 10 data-backed reasons brand associations drive business results, 9 proven strategies and 14 evidence-based principles for building stronger brand networks, and offers diagnostic scorecards and practical frameworks to strengthen brand health. With insights from global thought leaders and real-world case studies, the book helps marketers, strategists, and agency leaders audit, build, and strengthen brand associations that win minds and win markets. At its core, the book helps marketers better understand how people remember and make decisions by laying the foundation for empathetic, coherent, and ultimately more effective marketing.