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Book Title: Harnessing Purpose: A Marketer's Guide to Inspiring Connection
Author:Melissa Fors Shackelford
Published:2025
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Harnessing Purpose is a guide for marketers and leaders who want their work to matter. It helps readers clarify both personal and professional purpose, then shows how to align the two. Rather than treating marketing as just a tool for growth, the book reframes it as a way to connect, build trust, and drive meaningful change. It offers practical strategies to uncover brand purpose, lead with integrity, and create campaigns that resonate beyond the bottom line. Readers also get tools to build resilient, values-driven teams and navigate challenges like burnout and misalignment. With a focus on inclusive, ethical marketing, the book challenges professionals to do better—for their organizations and their audiences. Rooted in real-world experience, Harnessing Purpose is for those ready to lead with intention, make a lasting impact, and grow their business with purpose at the core. It’s equal parts inspiration, strategy, and call to action.