Finalist
Book Title: Your B.R.A.N.D. Unleashed 9 Proven Strategies That Build Trust And Maintain Client Loyalty
Author:Lisa A. Shorr
Published:2024
How is your book helping others?
Author Lisa Shorr, a business coach whose company, Shorr Success, delivers just that has brought her B.R.A.N.D. Method to a wider audience.
This book is a rare blueprint for the how, what and why of delivering legendary client experiences and why this is foundational to success.
It helps readers learn that the “human side” is #1 and that this means taking “ownership” of their full self from how they speak to appearance to online presence to how they want to be perceived and more.
It helps entrepreneurs/leaders/owners have consistency and confidence (instead of self-doubt) in delivering empathetic (versus ego-driven) communication and to have this set the tone for business success (versus failure). Leading with empathy over ego means Trust is the business foundation.
Actual steps and examples help owners go from best-kept-secrets to brand-building rockstars who have memorable, emotionally intelligent brands.
Lots more than marketing/branding as logos and colors.