Marc C. Whitt

Marc Whitt explores the vital role nonprofit organizations play in our communities and the world—and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team—because, as every seasoned professional knows, success is never a solo endeavor. But more than anything, TAKEAWAYS is a book about people. It’s about the incredible individuals who make this profession meaningful—our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It’s about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.

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Melissa Fors Shackelford

Harnessing Purpose is a guide for marketers and leaders who want their work to matter. It helps readers clarify both personal and professional purpose, then shows how to align the two. Rather than treating marketing as just a tool for growth, the book reframes it as a way to connect, build trust, and drive meaningful change. It offers practical strategies to uncover brand purpose, lead with integrity, and create campaigns that resonate beyond the bottom line. Readers also get tools to build resilient, values-driven teams and navigate challenges like burnout and misalignment. With a focus on inclusive, ethical marketing, the book challenges professionals to do better—for their organizations and their audiences. Rooted in real-world experience, Harnessing Purpose is for those ready to lead with intention, make a lasting impact, and grow their business with purpose at the core. It’s equal parts inspiration, strategy, and call to action.

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