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Book Title: TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional
Author:Marc C. Whitt
Published:2025
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Marc Whitt explores the vital role nonprofit organizations play in our communities and the world—and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team—because, as every seasoned professional knows, success is never a solo endeavor. But more than anything, TAKEAWAYS is a book about people. It’s about the incredible individuals who make this profession meaningful—our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It’s about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.