Winner
Book Title: Sobriety Marketing
Author:Winston Bromley
Published:2025
How is your book helping others?
Sobriety Marketing is a mission-driven guide helping addiction and mental health organizations reach the right people – ethically and compliantly. In a field harmed by predatory tactics, the book reframes marketing as a duty of care. It delivers a trauma-informed system: Avatar development that sees the person behind the "lead," the 2:11 Test for safety and tone, consent-first storytelling, HIPAA awareness, ethical retargeting, and AI guardrails that keep humans in the loop.
The impact is twofold. For families and individuals in crisis, it reduces shame, confusion, and drop-off by making the path to help clear, calm, and dignified. For organizations, it replaces guesswork with SOPs, After-Action Reviews, and Trust + Ops KPIs – so resources shift from noise to real access. By moving the industry from "more clicks" to more care, Sobriety Marketing helps centers earn trust and increase right-fit admissions without manipulation. It's a playbook for ethical growth in a high-stakes space.