Finalist
Book Title: Startup Different: The Myth-Busting Blueprint for Your Multi-Million Dollar Business
Author:David Sinkinson
Co-Authors:Chris Sinkinson
Published:2024
How is your book helping others?
Startups are sexy. From revolutions to disruptions to pivots, running your own startup is an appealing but unfortunately overdramatized endeavor. The problem is that startup-land is full of myths and misnomers. Will early funding actually help your business in the longer term? Do you need a bunch of staff? Making the wrong call on questions like these can actually crush your dream rather than getting you closer to it.
And it’s not just business decisions. Entrepreneurs also feel constant challenges to their legitimacy—doubts from family, friends, their employees, mentors, the market. That insecurity causes many founders to follow a pop-culture approach to decision-making that doesn’t move their business forward.
Our book proves that you can create a legitimate startup without all the nonsense and mythology. It provides readers a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the common "myths"