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Book Title: Unlocking Innovation: A Leader's Guide for Turning Bold Ideas Into Tangible Results
Author:Robyn M. Bolton
Published:2025
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Unlocking Innovation empowers corporate executives to build sustainable innovation capabilities and confidently grow revenue within established organizations. Using the ABCs of Innovation— Architecture, Behavior, and Culture, leaders learn how to join the 0.002% of ideas that achieve $1M+ in sales.
This practical playbook delivers tools leaders can implement immediately, including:
- The George Costanza Principle for how to do the opposite of your instincts and why it's essential for innovation
- Growth Gap analysis to quantify innovation's financial and strategic necessity
- Innovation Playground to objectively and transparently prioritize investments and projects
- Approaches for building shared values and priorities within and beyond the team
- Culture toolkit to build and spread a culture of innovation
Whether launching a team or building enterprise-wide capabilities, the ABCs enable leaders to build resilience and drive transformations that reshape industries.