Finalist
Book Title: Redesigning Thinking: How Service Design is Solving Our 21st Century Challenges
Author:Clive Grinyer
Published:2025
How is your book helping others?
This book discusses service design – the holistic process of managing all the points in a customer’s journey, from the initial introduction down to the last customer interaction, with the purpose of designing each interaction and experience in a way that is user-friendly and relevant to the customer. It argues that design is a way to think more humanely, to create better business and navigate through complex systems to achieve successful outcomes. Sharing inspirational stories and examples of the power of design from around the world, the author explores how service design methods combine data and research to understand how context and creativity can be used as a problem-solving tool to engineer, reframe, and deliver effective solutions and help organizations succeed. This book will challenge you to change how you think. It will help you make informed decisions and craft products and services designed to create solutions for the people who use them.