Finalist
Book Title: Creating Unicorns with Simple Innovations: The PISA Method
Author:Jorge Sá
Co-Authors:Magda Pereira, Nadiia Nikitina
Published:2025
How is your book helping others?
The book presents the PISA method illustrated by hundreds of examples of how unicorns can be created:
- Through simplicity (which is today, besides technology, the second great venue for entrepreneurship);
- By people of all backgrounds:
- Even without technical know-how; and
- Of all ages;
- With problems/opportunities which came to them (instead of having to look actively for opportunities); and
- Adapting solutions which already are in use elsewhere (rather than having to create them anew/from scratch).
That is the essence of the PISA method, which summarizes the actions of visionaries who touched lives by simplifying an increasing complex world.
And so in a certain sense this book was written by the multitude of entrepreneurs whose lives are nothing but examples of the PISA method, detailing a quiet revolution under way, which falls below the radar and therefore has, so far, been an untold story.