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Book Title: The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon
Author:Pascal Clarysse
Published:2025
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The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon. The small startup from Finland have grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it? Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era.