Finalist
Book Title: DesignedUp: A designer’s guide on how to lead inside the tech industry
Author:Emma Carter
Published:2023
How is your book helping others?
DesignedUp is a practical guide for designers navigating the complex worlds of tech and consultancy, where design is often undervalued or misunderstood. It's for those that =struggle to get non-designers to see the value of their work. Sharing my own experience as a design leader in the tech industry and personal stories I've gathered from tech, business and design leaders at companies such as, Thoughtworks, frog, PwC, etc. Readers will learn how to communicate in business and tech language, build credibility, and make the value of design visible. “Thank you for all the guidance and support you shared in the pages of your book. I initially struggled in the tech consultancy when I joined, but adding your book to my journey has helped me greatly. Before each new account, I review your book and refresh my memory on how to behave like a DesignedUp leader. Thank you so much" - Senior design consultant