Finalist
Book Title: Business Warfare
Author:Paulo Cardoso do Amaral
Published:2024
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Keeping pace with a constantly shifting business environment underpinned by evolving technology and economic and information warfare is far from easy. In fact, many established strategies are no longer fit for purpose. In the search for a new approach to remaining competitive and profitable, could the answers be found in military strategists penning their insights long before the digital age? This is the thesis of Paulo Cardoso do Amaral within Business Warfare, expertly applying military strategy to the modern business climate. Accessibly written with each part carefully building on the previous section, Amaral weaves four thinkers (Carl von Clausewitz, Sun Tzu, Ferdinand Foch, and Niccolò Machiavelli) into a cohesive, practical business strategy toolkit. Paulo demonstrates to leaders that, by drawing on core military principles, such as situational awareness and recurring tactical appraisal, their organisation is in a far stronger position to withstand unpredictable environments.