Business - Success
Winner
Book Title:Customer Magic - The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business
Author:Joseph Michelli
Published:2024
How is your book helping others?
Joseph A. Michelli--the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks--was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book.
Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie's commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow, and retain customer service talent and subject matter expertise; set, measure, track, and incentivize mission-critical business goals and customer-driven growth; innovate solutions that meet your customers' stated and unstated needs; and maintain a growth mindset and leave a legacy of success.