Marketing - Communications and PR
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Book Title:Simply Put: Why Clear Messages Win – and How to Design Them
Author:Ben Guttmann
Published:2023
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Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
The science-backed design lessons within Simply Put empower readers to better inform, persuade, and connect with the audiences that matter to them – whether that helps them sell more products, lead social movements, or just become a more effective leader.