Marketing - Communications and PR
Finalist
Book Title:Internal Communication in the Age of Artificial Intelligence
Author:Monique Andrea Zytnik
Published:2024
How is your book helping others?
This is the first internal communication business book to help leaders communicate effectively at scale with their people for measurable success. Leadership communication books tend to focus on interpersonal communication or presentation skills. In the age of artificial intelligence, where content is cheap and attention is dispersed, leaders need to understand how strategic internal communication works so they can spend time, money and resources wisely.
In the age of artificial intelligence, content is cheap. Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s an easy-to-read, practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.