Entrepreneur – Entrepreneurism
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Book Title:VALUEPRENEURS The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream
Author:Steve Waddell
Co-Authors:Chris Heivly (Foreword, Co-Founder, MapQuest)
Published:2024
How is your book helping others?
Valuepreneurs tackles the 95% failure rate of new products, spotlighted by Harvard's Clayton Christensen. This book introduces the Value-Driven Product Development (VDPD) process, a meticulously crafted guide from ideation to market introduction. It encompasses practical insights and actionable strategies, ensuring entrepreneurs can navigate product innovation's complexities efficiently. Through a clear, step-by-step approach across five stages and fifteen steps, from brainstorming to selling, it equips entrepreneurs with the knowledge to avoid unnecessary costs and make decisions that heighten their success probability. By focusing on creating products that meet real customer needs, "Valuepreneurs" steers entrepreneurs away from the usual pitfalls, significantly enhancing their chances of thriving in a competitive marketplace. This methodical approach aims to conserve resources, optimize time, and ensure financial efficiency, dramatically improving the odds of entrepreneurial success.