Book Title:Managing Brand Transgressions: 8 Principles to Transform Your Brand

Author:Shailendra Pratap Jain

Co-Authors:Shalini Sarin Jain

Published:2024

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Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. This book fills this gap by presenting over 25 case studies of brands like Boeing, Cadbury, Dolce & Gabbana, Fox News, and Tylenol in countries such as USA, China, India, UK, Germany, Italy, Japan, and Latvia. Through these real-life stories, the book captures a snapshot of approximately 50 years of company responses – some successful, some not – to crises caused by brand transgressions. Most importantly, it provides managers with a roadmap of eight principles that companies must use to turn transgressions into opportunities and transform their brands from inside out. Thoroughly researched, gripping, and provocative, this book can guide a brand not only through its crisis but prevent it from becoming a dinosaur.

Learn more about this book:amazon.com