Marketing - Sales
Winner
Book Title:Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Author:Mike Esterday
Co-Authors:Derek Roberts
Published:2024
How is your book helping others?
We believe there’s never been a better time to be in sales. And we wanted to write a book that celebrates sales as a profession and the salesperson as a respected, valued partner. For professional salespeople and sales leaders have never been more necessary, and there have never been more opportunities to be successful and fulfilled in your work.
For anyone in Sales, success begins with you. And it requires listening to not just customers but to yourself.
With self-analysis exercises and customized strategies, readers learn how their mindset (attitudes, confidence, what salespeople believe about themselves & the products they represent) is the foundation of top sales performance. Listen to Sell also hones skill sets—daily tools and tactics that make or break sales— by creating a personal sales plan and taking action. Finally, salespeople master human connection through sales conversations with customers, and coaching conversations with themselves and the sales leader